A lot of SEO experts, as well as clients and consumers, are not a big fan of search engines like Google, Yahoo, or Bing. It is not a love-hate relationship, but more on the overall frustrations with how search engines evolved through the years. For most experts, clients, and consumers, they had to rethink what they are marketing.
Instead of focusing on the services or the products, search engines have turned everyone into content marketers. The content has turned into “products” instead of the product or the services itself. So, let’s make this clear: if you want your Search Engine Optimization efforts to make it big, successful and effective, people should focus more on the content itself.
Understanding the “How, What, and Why” that makes a good and quality blog content is an integral part for search ranking, just as important as the content itself, so you know what kind of material is useful and can give you success.
So, what is content in the eyes of Google and other search engines?
To make sure that everyone is on the same page, we need to know what content means. The content is anything people publish that search engines like Google, Yahoo, or Bing can access. It can be pictures, interactive materials, audio, texts, infographics, video, meta information, or PDF’s. If search engines can find the contents, it is all fair game and will have a massive impact on how your website will rank in search engines.
What is an excellent content according to Google?
There at least thousands of factors that can affect how good your contents are to search engines like Google, but since we are talking about materials, here are some of the reasons why you need to create content that can effectively compete online.
How much competition locally and globally exists in your niche?
If you are in a niche with little to no competition, or you are planning to target vague terms, you will have an easy time ranking in Google, or other search engines result pages for relevant searches. It is part of the reason why there are a lot of Search Engine Optimization experts out there claiming that they can get your website in the top ten of search engine result pages.
To know more about niche market, visit https://en.wikipedia.org/wiki/Niche_market.
Ranking in a crowded niche with a lot of competition, especially competitors that know how to use good contents will be a big challenge. An excellent example of this is if you search the keyword “dentist.” Search engines do not know what searchers are looking for, but this keyword is highly searched. The top four results for dentist include two actual dentists and two global organizations. When you are one of the competitors in a competitive niche, you will be fighting for the attention of customers on a daily basis.
Another good example would be what we are encountering in the digital marketing industry. A lot of experts and SEO companies create good contents, some of them are well shared and gets a fair amount of traffic even after years it was published.
But the marketing industry is a crowded space with at least a hundred competitors. All of them are trying to produce good contents that it becomes tough to compete with huge companies that have a lot of staff that is dedicated to posting good stuff regularly or team that doesn’t even compete in your niche but competes for the consumer’s attention. No one said this would be easy.
Contents that can generate a lot of good CTR or Click-Through-Rates
It is not the contents of your page that always matters. What shows up in search engine search result also matters. Google tracks how many consumers click on your website in their search results compared to other search result and rank it higher or lower.
There are things found in your site that search engine will display in their SERP, including your page title and meta descriptions. What is inside your content’s title will help Google understand what your site is all about. Google will ignore what’s in the meta description, so you can write whatever you want in that section.
It is imperative. If you’re going to make your meta description and title a lot compelling to your target market searching, they are more likely to visit your website. The more traffic you have on your page, the higher the chance RankBrain (Google’s artificial intelligence) will rank you higher for your content. To know the importance of RankBrain in the digital world, you can visit this site.
Google like clicks
Clicks are the votes that will help your content rank higher. The more clicks your site gets, the higher rank you will get. The fewer clicks you get, well you get the point. Again, this will favor companies with a lot of money to spend on creating quality content and marketing, not necessarily companies with the most excellent services or products.
If you are a smart and willing marketer, that is not afraid to have grease on the elbow; you can get on top of search results by creating better meta description and titles that can grab a lot of attention, and attract people to click your site’s link. It can wear down the search ranking of your competitors over time.