Why Should Businesses Invest In Explainer Videos


Look around…video marketing is all over and it has become a major trend. If you are not yet part in using video content for your business, you have heard of explainer videos.

An explainer video is a brief online marketing video used to communicate your company product and services. Explainer videos contain animated visuals that are appealing and can grab a viewer’s attention. Companies use them to showcase their products, present their brand and to create a shareable content that will make them noticeable on the web. Small businesses that operate on small budget can outsource more affordable video producers from affordable companies like Gram.

Here are some just a few reasons why you should venture in explainer videos:

  1. Introduce Your Brand

When you have a new brand, you need to make it known to the world that you have brought something new and different. An explainer video is the best way to introduce your company to the market in a positive way. Explainer videos explain the story of your products from your point of view and it an easily capture the attention of viewers.

  1. Increase Conversion Rates

Explainer videos work the magic of turning your viewers to customers who will bring income. People are likely to purchase a product once they have watched an explainer video.

  1. Attract with Compelling Content

With video marketing growing in the current world, many online users prefer watching a video than reading texts. Explainer videos are creative and they have a way of attracting the interest of viewers. People are more likely to watch a video to the end than to read a blog post or a service page of your product or service. There are several ways to add engaging visuals and audio to grab and keep the viewers’ attention.

  1. Clarify the benefits of your product

Some products have a clear purpose while others are not clear-cut. An explainer video can help your audience interpret what your product or service is about.