It used to be quite common to refer to things which were excessive or extravagantly done as OTT – meaning Over The Top. Okay… Maybe it was just an eighties thing. Anyway, these days you are more likely to encounter OTT used in relation to the provision of telecoms services.
So, what is an OTT service and why is it important if you are considering switching your telecoms services over to VoIP?
What are OTT services?
Put simply, over the top services are used on top of the basic service that you buy from your service provider. VoIP is still growing in popularity https://www.statista.com/statistics/691602/global-mobile-voip-market-size-by-region/ because it offers greater flexibility and much-reduced call costs. Typically, it’s used across a range of devices including smartphones, and this presents a problem for traditional telecoms providers, as they lose out on call revenues to services using data or Wi-Fi to allow calls to be made more cheaply over the internet. In other words, an OTT VoIP service is used to bypass normal calling methods.
This means that OTT providers offering wholesale voice termination, such as https://www.idtexpress.com/blog/2018/02/24/wholesale-voice-termination-explained can often offer better services than the mainstream telecoms providers and at a lower cost.
OTT service providers, by necessity, operate in a rapidly evolving environment and one that’s also highly competitive, they, therefore, need to be exceptionally responsive to customer needs. Increasingly people want the ability to customise and personalise their services and OTT providers are uniquely placed to be able to do this.
They are also well placed to exploit advances in technology. The next generation 5G mobile technology will start to roll out soon and this gives OTT providers the chance to expand their range of services and offer more competitive rates, but without compromising on the quality of calls.
While OTT services can be used for a number of different things, voice services are by far the most common. They use existing internet services to route call traffic, so the capabilities are already built into smartphones and all you need is to add the right app to make it work. This means customers can easily self-install, once they’ve signed up to a call package, and begin benefitting from savings almost immediately. The solutions are also highly customisable, allowing users to tailor a service that exactly meets their communication priorities.