Why your social media strategy should include SEO

Your social media and SEO strategies should always be considered in unison, with the strengths of each helping you to build a highly-visible digital presence and ensure your content is seen by the right people.

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Your approach to social media can greatly enhance your search engine optimisation efforts, boosting your rankings, increasing your traffic and securing those all-important conversions.

Boosting your numbers

Building an authentic and engaged audience has multiple benefits. In addition to creating a community of like-minded people interested in the content you are producing, search engines will recognise and reward your efforts. As Google wants to recommend the most valuable and informative websites to its users, demonstrating your inherent worth and your ability to engage with your audience is hugely beneficial.

It is important to note that while it is possible to utilise bots to artificially inflate your following, Google recognises these bad practices and is likely to penalise you, which can take some time to recover from. Working with a respected team specialising in SEO in Dublin will ensure that your approaches are designed to adhere to Google’s guidelines in addition to being specifically created for your business and designed to achieve the results you want to see.

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Fully optimised content

There is no point investing time in the creation of informative content if no one can find it. Knowledgeable Dublin SEO teams understand that optimising your content is imperative, which will include enticing titles, the measured usage of important keywords, and utilising engaging imagery.

Posting this content across your social platforms is important for securing the maximum amount of attention; however, it is essential that you also use the features of each individual platform, such as Instagram stories and tempting GIFs on Twitter, to encourage audience interaction and engagement.

Social shares

In addition to attracting clicks, developing a strategy to encourage social shares is essential. Google uses engagement levels within its ranking algorithm, which means that utilising innovative ideas to boost your own audience engagement metrics can have a hugely beneficial effect on your overall ranking position.

There are several ways in which you can encourage social shares. Although the creation of valuable content will always be one of the best, incorporating competitions, special offers or innovative calls to action can also be effective.