What Are Keywords and How to Use Them?

If you have already started creating a website, you probably met the term “keywords”. The term “key” in the definition itself is chosen by no means in vain. This perfectly conveys the importance of keys, which, in fact, are one of the main factors affecting the ranking of the online resource by search engines.


Therefore, the faster you can understand the keys (descriptors or codewords) and grasp the simple secrets of their correct implementation, the sooner you will be able to attract the attention of Internet users.

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What Are Keys?

The definition says: “Keywords are the words (or a set of them) that describe an online resource’s theme or text, and are used by indexing services to ensure the exact relevance of search results.”

In other words, it is with the help of descriptorsyou should describe your site, and the indexing services such as Google, Bing, etc. will include your site in search results on the basis of this “description” when processing the user queries that correspond to your topic. To facilitate understanding of the essence of descriptors, they can be compared with hashtags used in Instagram or Twitter.

Complicated? Actually, working with descriptorsis fairly easy and even interesting. Moreover, guided by our pieces of advice and tips, you will become very soon a real expert on codewords!

Why Are Keys Important?

Imagine that you provide services for the manufacture of customized furniture for the kitchen. Your production facilities are located in the town by size like Wells; respectively, the services are limited to a certain region. You have created a very cute and modern online resource, and it is quite to be expected to hopethat it will bring to you many new customers.But how can the target audience be attracted?

I think you already know … The compilation of descriptorsallows you toclearly identify your product/services in the eyes of indexing services. Correctly selected “keys” used in the right places are a guarantee that the search engine will include the link to your resource in all relevant queries.

How to Choose Codewords for My Website?

Surely, you have already heard a word like SEO. This abbreviation means “search engine optimization”. This concept includes a wide range of techniques. So, the correct selection and use of descriptorswill be the guarantee for successful SEO-optimization of your resource.

Compiling a list of codewords is a simple and interesting process. Returning to our furniture example, try to imagine yourself as your potential client. Make a list of requests that your potential client might well ask. This will be the initial list of descriptorsfor your website, for example:

  • Kitchen in Wells;
  • Furniture for kitchen;
  • Kitchen splash back in Wells.

The number of options is only limited by your imagination. Note that the codeword can consist of several words. As a rule, 3-4 words in the query are the happy medium when preparing the keys.

Are you ready? Congratulations, a smaller part of the job is done! We turn to a more painstaking process.

The next step is to determine how much the original list of codewords corresponds to the actual search queries. After all, it is possible that your potential customers will enter into the search bar, say “kitchen furniture”, and, having not found such keys on your website, the indexing service will not include your onlineresource in the result list.

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Fortunately, Google offers convenient services for the selection of codewords. With its help, you can easily get real statistics of the initial requests and find out how highthe competition among them is. You can bind the query to the specific geographic regions, as well as get different combinations of “keys” for the specified set of words.
Do not be upset if you find out that some key from the previously prepared list appears only 5 times a monthin the search box. Just select the other combinations of words, the statistics for which will meet your expectations.

Note: Codewords that are characterized by a large number of average monthly requests tend to be highly competitive. Thus, this means that to get to the leaders for this query, it will be obviously not enough to make internal SEO optimization and keyword selection.

To begin with, it is necessary to compete on requests of the average and low levels.If the usage of corresponding keys is correct, you can appear at once in first ten of search results.

After the final list of descriptors is ready, it remains only to use them correctly, or as the promotion specialists say, “perform internal optimization of the website.”

Where Should I Use Keys?

There are several areas in which it isneeded to put in the collected codewords:

  • Headings and the description of the website (and each page separately)
  • Subheadings H1
  • Content
  • Internal and external links
  • Text descriptions for images

Remember, the secret of successful use of codewords can be expressed just in one phrase : Keywords should be placed on your website naturally and in harmony with the rest of the content.

Why Cannot the Website Be Overfilled with Keys?

The indexing services recognize the cases when there is the abuse of descriptorsvery well. For example, an excessive number or inconsistency of “keys” to other content of the resource. In this case, the search engines mercilessly punish violators, up to the point that the pages of the site, “spammed” with keys, can be excluded from indexing at all.

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Without a doubt, the correct usage of keys will attract new users to the pages of your website, and, most importantly, it is absolutely free!