4 Website Trend Predictions for Oxford Businesses

Own a business in Oxford – or anywhere else in the country, for that matter? Stay on top of the trends in web design to help your oxford business stand out from the crowd. Web design experts tell you what to look out for in 2017.

  1. Typography Rules

Websites are increasingly being designed to stand out from the crowd in small details – which are crucial to the overall success of the design – like images, photos, and typography. The structure of websites tends to be increasingly generic but sites offer standout details and typography is one of them. The typography of a site is crucial to evoking mood, personality, and tone. An original set of typography can make the difference between a so-so site and a beautiful, effective one. Oxford businesses can access expertise in typography design to ensure their sites get the attention they deserve.


  1. Photography is Authentic

As discussed above with typography, the way websites can stand out is by using original, authentic photography which ably reflects the spirit of the brand. When building brand recognition and trust, stock photos are not going to work, according to the experts in Web design Oxford offers. Oxford businesses looking to create a genuine brand online will benefit from using their own photos, which help to demonstrate where they stand out from the crowd.


  1. Animation is Everywhere

Browsers and coding language advances mean that sites can increasingly make use of animation which does not impede usability of a site. Animation on websites can serve many different purposes and can be created in different styles to suit different brands. In particular, animation is being used while content loads, and as hovering images when a user moves the mouse over a link. Of course, it is also worth remembering that animation only works when it doesn’t hold up a site and when it is embedded within the overall style and tone of the brand.


  1. Video is King

Images are everywhere, but video is increasingly utilised by successful brands to capture attention and deliver content. Video is dynamic, it tells personal stories, and it can be tailored precisely to a brand’s needs. More and more businesses are using video on their sites when it previously was used only by video experts. It also works well as it is a useful medium for displaying content on smartphones and mobile devices. Users do not have to scroll and read through text in order to get the message.


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Image: Image courtesy of Stuart Miles/ FreeDigitalPhotos.net