A List of Essential Pointers to Make Your Website Much More Effective

Having an effective website is the dream of many business owners. After all, your website is your mark – your digital presence which can make your business known to one and all. If you don’t have an effective digital presence, your business can be losing out on a plethora of opportunities for growth. But what makes for a good website, anyway? Here is a list of essential pointers to make your website much more effective.

Be ‘conventional’

a-list-of-essential-pointers-to-make-your-website-much-more-effectiveWhilst innovation is greatly welcomed in the Internet world, there are some design conventions which have stood the test of time. These conventions are still used today primarily because they are comfortingly familiar. That being said, don’t neglect to be ‘conventional.’ Some examples of conventionality include having your primary navigation at the left side of your page or at the top. Other conventions include placing your logo at the centre of your page, or at the upper left side. Yet another convention is this: making sure your logo can be clicked on so it can bring the guest back to your main or home page. One more convention you can make use of is to have your links transform or change in appearance or colour when the mouse is hovered over them. The beauty of these conventions is that they are simple and have proven effective over the years. Don’t confuse your visitors by being ‘original’ or completely unconventional in every way – stick to a few conventions so your site will be easier to navigate.

Be consistent

Aside from making sure that the navigation on your site is consistent, you should also make sure that your site’s look and overall feel is consistent as well. This goes for all your pages. The colour themes and schemes, backgrounds, typefaces, and even your content writing’s tone should be consistent so it will give your visitors a positive impression. This doesn’t mean, however, that the layout for every single page should be the same. It’s better to come up with a number of layouts for different page types, such as a specific layout for pages displaying information, landing pages, and so on.

Be accessible

You also need to make sure that you keep up with the times, especially in regards to accessibility. Just take a look at the facts: Internet use over smartphones grew by as much as 78 percent from 2013 to 2015. For you to give your visitors a worthwhile experience, make sure your site is compatible with various devices – and this includes making sure it is compatible with different browsers and operating systems as well.

Make sure the structure of your website is highly-flexible, as confirmed by web design Oxford professionals such as Xist2. Make use of responsive website design, where your content is re-sized automatically so it can fit various devices’ dimensions.

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