File Integrity Monitoring and Siem

Diagram_LogMonitoringAndReviewWhenever the latest headlines or entire Cyber Crime fire scare stories malware such as viruses, the need to evaluate the security standards employed by your organization take on a new level urgency. The 2012 APT (Advanced Persistent threats) Advanced persistent threats are different from ordinary gig or Trojan attack is as the name suggests, advanced technology and engineering, and repeated, in the case of data theft usually sustained for many apt months.

So now largely seen as a government-sponsored cyber espionage in terms of the resources required to set up the attack that, like malware recent fire appears to have backed initiatives in the U.S. or Israeli espionage against Iran. But always look at cutting-edge technologies become the norm a year later, so expect to see more major reach apt-attacks, supported industrial espionage competitors, and ‘hacktivist’ groups such as LulzSec and Anonymous to adopt similar approaches.

The common vector for this attack was targeted spear phishing infiltration organization. The use of Facebook, LinkedIn or other social media to make target identification easier this time, and also what kind of phishing ‘bait’ would be the most effective in tricking the target of providing all-important welcome click on a link or download Phishing offered delicious. has become an established tool for Organized Crime gangs use the same spear phishing techniques to steal data profiled. As an interesting aside about the ‘use’ of organized crime cybermuscle ‘, reported that the botnet prices fall due to oversupply currently available robotic network. If you want to force an organization with their web presence disable threats, arm yourself with global botnets and point it at their website – DDOS attacks easier than ever to orchestrate.

Something Should Be Done … To be clear about what we say here, not the AV or firewall is not used, far from it. APT style threats but avoid both by design and is the first to admit facts – such as the first step to recovery alcohol first step is admitting you have a problem By definition, this type of attack is the most dangerous because any attack smart enough to pass move past the standard defense will certainly be one that is supported by a serious intention to destroy your organization (note: do not mind because it’s just a matter of apt technology for blue chip organizations – that have happened but now the concept and the architecture of apt is mainstream, and the wider community hacktivist hacker would have engineered their own interpretation of apt) So the second fact to take the board is that there is an ‘art’ to provide effective security and that requires a continuous effort to follow the process and cross-check the security work properly effectively.

The news is that it is possible to automate cross check and vigilance we have identified the need for, and actually there are two main technologies used for the detection of abnormal events in the system and verify the security best practices are becoming operated. FIM and Siem – Security Measures Integrity Monitoring FIM Underwritten File or function to record any changes to the file system to the core operating system files or program components, and system configuration settings’ ie user accounts, password policies, services, functionality of software installation, management and monitoring, registry keys and values of the registry, running processes and security policies for setting settings audit policy, the user rights assignment, and security options. FIM is designed to both verify that the devices remain hardened and free of vulnerabilities all the time, and that the file system remains free of malware.

Therefore, although some forms of malware apt managed to penetrate critical server, implemented using both FIM has seen changes in the file system before any protective measures that can be rootkits used by malware to kick in. Likewise Siem or Security Information and Event Management, the system is designed to collect and analyze all audit trail system / event logs and associate it with other information security to provide a true picture of a something unusual and potentially threaten the security happening.

It know that the widely adopted and practiced security standards such as PCI DSS placing elements The elements in their cores as a way to keep the system security and to verify that the key processes such as Change Management observed. At core of any comprehensive security standards is the concept of layered security – firewall, IP, AV, patch, hardening, DLP, tokenization, generating application secure and encrypted data, all subject to the change control procedures are documented and supported by an analysis of the audit trail and file integrity monitoring. Even then the existing standards such as PCI DSS requirements mandated Pen for Testing and vulnerability scanning as additional analysis and summary balance maintained.

Summary In security, your security policy should be built around the philosophy that technology to help secure your organization’s data ‘, but nothing can be taken for granted. Only through continuous training activity monitoring system can actually maintain the security of data, it is very much the essence of art layered security.

Tips to Send Bulk Email Marketing Messages That Matter

gmail8Utilizing the Internet as a way to help you build your business, whether it is online or offline business, is a very cost efficient way. When it comes to bulk email marketing you can reach as many potential customers exactly with all mouse clicks and with very low operating costs. In today’s business, a mass e-mail has become one of the most successful ways to promote and advertise the products of the organization or service.

In current world of internet marketing, many companies think that if the name of the person on a mailing list, then it really is either to send them all. However, this is not true. It is an illusion created by the company’s e-mail list providers think that they list only includes people who want a certain group. Cheap mailing list providers usually have the truth, and can create potential problems for your business.

If you send bulk e-mails to people you do not know, or people who do not ask for information from you, generally send SPAM messages. SPAM is the word used to have a precise definition, but these days people recognize any of the unidentified people or businesses SPAM.

In must be based on MAA spam law, and can not be blamed for spam, there are a few things you need to do:

1 . Bulk email marketing message you have to have the right ‘from’ heading where you put your name or the name of your organization.

2. The subject line of your e-mail must be accurate and relevant to your content or text email.

3. As the sender of the email, you must provide the actual address significant to you or your organization.

4. Be sure to clearly mark your e-mail if it includes content.

5 adults. You may not use false header on your message.

6. You must provide a clear, and free, and the link for the recipient to opt-out, and if they click on a link they should immediately be removed from your mailing list and you will have to give them another email.

7. If you use an opt-in list, it is probably the best defense against spam charged. This method supports your website visitors to sign up to get your messages.

They give permission to send them e-mail. So to get them to sign up to your list, you can give them an incentive such as a free report that they receive in a week or so. No matter what you give them to get an opt-in, make sure it is real value for your customers. Use some time and prepare a report with some real value and substance to it.

Therefore, make sure that you follow these tips when you send bulk email marketing campaigns. This will create a list of your contacts just and convenient. This will allow you to get your message to the concerned person might want to buy products or services.

Which Is More Important – Search Engine Optimization or Marketing ?

home-seo-social-mediaAnyone who has a website for any reason – whether business, personal, or charity – perhaps aware that it can be difficult to draw viewers. There are many ways to do it, including the well-known search engine optimization or SEO, is the popular term although not clearly understand how it differs from search engine marketing (SEM). Well, they work together, however, these are two separate processes that should be studied and identified to achieve the best results.

Search Optimization

The machine basis behind search engine optimization is to create a website that is easy to use site visitors by providing value and also easily indexed by internet spiders . Once all these requirements are met, the optimization is done for the right features are known to increase traffic. Page was found to provide good information and easy to use to get more repeat visitors, many of whom share the information with others. In other ways to increase exposure and traffic as the use of social media, all of these factors combine to produce better optimization and search engine ranking results better. From there, things are cyclical, better optimization means more traffic, back links, and more recognition in general: they all become productive cycle that ultimately leads to a better browsing branding and sales.

Search Marketing

On machine on the side Another, more search engine marketing technique known as SEO marketing as opposed to, which is definitely not. SEO involves making a website in a certain way to improve the optimization effort. Enough marketing and advertising to promote the ads you see on the search results and other web pages. Text ads like AdSense and other paid advertising such as PPC or Pay Per Click and banner ads placed on a page that includes information such as the subject of the web site – they all SEM.

Working Together

While both methods can be used on its own, there are many advantages to using them together . Of course, the SEM is usually paid to the ads of this type, while SEO is usually free. Free is always good, however, there are times when you may need the help of SEO, especially on the new site or the manner in which one. The under-performing integrated work process is really quite simple. Starting with a well-made, optimized website and then text ads that are sold so that the website can be immediately seen by viewers looking for the same or similar keywords. Has full control over the ads seen by keyword, location, and other demographics, which make this type of advertising is very affordable.

Once ad begins, traffic began to slowly increase the website, which in turn helps to optimize. It is important to note that the idea behind this kind of concerted effort to boost incoming traffic while using publicity and other optimization for ranking on search engines can be rapidly increased. After a rise in the rankings, traffic should increase, at which point it is certainly possible to stop advertising costs and focus on working with new traffic, improve SEO efforts in a more natural and organic fashion.

Basically, both SEO and SEM can operate alone to create and increase incoming traffic, however, is a concerted effort to work better paid marketing is not necessary. For a new website – and especially the new domain name – who want to quickly improve ranking as well as websites that require special work in the use of keywords and other demographics, SEM is a very good option to integrate with website marketing plan!

How Bookmarking Website

Social-Bookmarking-Sites-list-2012Bookmarking website can come in a number of different uses for articles posted, or even the whole website. Social bookmarking websites are there for several years, and helped produce a good amount of buzz about the content pages and the site overall. By bookmarking websites on various platforms one can see them or send pages to be marketed in a natural way throughout social bookmarking websites.

Signing and have begun the recovery process is quite simple. Many social bookmarking websites have a fairly simple setup process where the user is simple to enter your name and email in the form and then submit their sites to the database via the social bookmarking website link. Submitting or post on social bookmarking sites like Digg or Reddit is quite simple. Users only need to copy and paste the link to the website you want to bookmark, and then submit a link categories under. Bookmarking website is in the wrong category can have users see the wrong information, so select audience here is very important. Once the link has been submitted to the bookmarking websites such as Digg or Reddit other users can browse through social bookmarking, and link level or rank up to eventually work them down in terms of directory.

Ranking link to the web site will provide a greater presence and allows them to see more users. If you can get more people to promote your link to the type of websites, people may begin to spread your link in nature and you will get more hits on your site result. Bookmarking As the site also helps you to index more pages on your website, and get more links to the search engines. By bookmarking your website to multiple social bookmarking sites can submit new backlinks that appeared in search results for keywords related to your website. All submissions bookmarks you see right along with your Web site so that more social bookmark links you have and the more popular they are the better chance that the website or something related to your website or product will come to some sort of internet search.

Communities bookmarking sites working mainly as connecting with your target market. With an attractive member of a social bookmarking website on the subject of your website can draw, you can directly connect to your target market. By bookmarking your site’s pages, you can connect directly through each page of the target market you might be interested in your web page as well and they vote up your pages and allow them to receive more visitors. More visitors to your website the more value you add to your site. This will allow more sales if you are in the online marketing business.

Short-Term Traffic Versus Long Term Traffic

long-term-trafficWhen it comes to generating traffic to your business web site, one of the considerations worth thinking about is the kind of traffic that you should use to achieve your business goals depending on where you your business. In terms of time and effectiveness, there are two main types of traffic: traffic term.

Short term and long term is the traffic that you can generate very fast but can only make you a visitor for a short time. Suppose that you have a new web site and you want to drive massive amounts of traffic quickly. Usually, you will be sent an email with a list of existing customers to do just that. You get a quick, but brief, increase traffic to your website when your customers visit. Short-term traffic because only limited to the size of your list. You can invite a specific list of customers who visit the site regularly. However, there continues to be source of new visitors. In terms of paid traffic, the length of time you received the traffic is entirely dependent on the amount of traffic you want to pay. If you have a limited budget, you can just run traffic while.

Long ads for short term, on the other hand, the traffic will bring you the same flow of new traffic and repeat without having to invest additional effort or money. This is provided that you put in the time and effort to develop the first place, but only once. One of the most effective ways to build long term traffic is article marketing. Good article, once published, will be circulated on the Internet for months, and sometimes years. Continue to receive new traffic from the article so long visitors find them through search engines, article directories, etc.

Regardless time and effectiveness of traffic, it all boils down to two things When the traffic generation is concerned: time and money. You can generate traffic by either invest your time, if you have, to do the hard work required, such as writing articles, optimizing your website, blog, sending press releases, participate in the forum, etc., or you can generate traffic with pay for it. Examples of using paid traffic pay-per-click, e-zine advertising, Classified ads, solo ads, ads on high traffic sites, and like.

Most importantly, you will want to focus on mastering a procedure at a time. Then, pay attention to your results, especially your conversion rate. In other words, how many visitors your website to your customers or subscribers? A common way to measure the conversion rate is the number of sales of a hundred guests, or the number of actions taken in a hundred guests. Above all, make sure that your efforts are better spent growing your customer base to your opt-in list. Subscribers will be the center of your business to bring repeat traffic and sales.

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