Running a Successful Online Advertising Campaigns Using Latest Technology
Spongecell is my new best friend. No, it’s not a sea creature. This is an online technology into traditional banner ads on the mini site. It makes life a banner! So let’s say you create flash banner ads. At the end of the ad, the audience usually has the option to click on the banner to go to the designated URL. With it, you have to add three or four different buttons to click on the banner ad below. Whenever your mouse rolls over a button, a visual display banners ad.
For new instance, If I Mapping market travel destination, I could have three tabs at the bottom that offers people the opportunity to click on a tab to see an example of a 3-day schedule, watch videos or a book. If the viewer clicks on the 3 day schedule, a new window appears showing the schedule without leaving the current page. So you do not get the people from their site when they initially see the ads. Another button can display video swish so that people have the opportunity to see how beautiful destination or they can click the “book now” button to click book room.
Each take elsewhere. And each click, it’s another chance to connect with the audience. Once viewers click to video, decided they liked what they saw and then click on the “book now” link. Without the tabs, I limited the traditional link. If the link does not appeal to my audience, I lose viewers them.
As navigate website everyday, they will be thousands of banner ads that compete for their attention. As advertisers, we are constantly looking for better ways to attract their attention, gives us an edge. We constantly ask ourselves, how can we get visitors to click on banner ads? Using the latest technology gives us differentiation because it gives them more options. There are four buttons to click on to have four different times in the interests of the dot com them.
Spongecell significantly increased click-through rates than traditional banner ads. When ROI is the name of the game for the media buying and planning, going the extra mile by technologies that are important and can make all the difference in successfully implementing campaign. Spongecell turns traditional banner ads A mini-website and help to attract the attention of viewers. It gives them some banners opporutnities to contact and increase their chances clicking the designated URL.